Caring for those who protect us
Using a comprehensive, four-module prevention program, Resilient Minds is designed specifically for first responders, with a focus on firefighters, to support them in areas of psychological trauma and workplace stress.
Our primary goal is to create a visual identity that embodies the Resilient Minds system of healing and recovery.
Their new new visual identity had to also reside alongside the existing CMHA visual identity.
Discovery + Exploration
Visual Identity Systems
Capitolizing on the concept of the mind, as illustrated by the shape of the brain with the two halves making up a whole.
This solution reduces the shape of the brain down to a simplified and dynamic graphic representative of neurotransmitters, the chemicals that relay messages between neurons. Embracing the mind and a metaphor of nurturing, care and safety the outer lifework is a nod to the St.Florian cross, a symbol of firefighters around the globe and the origins of this important program.
Pantone 315 c
RGB: 0, 105, 131
CMYK: 100, 8, 18, 38
Pantone 3285 c
RGB: 0, 149, 129
CMYK: 97, 1, 49, 3
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GOOD Design is
GOOD for everyone.
Helping uncover your potential through insightful design and effective communications, together.
Cullimore Creative Inc.
801-289 Alexander Street
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