Courageous venture in untested waters
A language made up of elements of two or more other languages. Used for contacts, especially trading contacts, between the speakers of other languages.
It takes courage and thoughtful intention to break new ground in the restaurant industry in Vancouver. Brandon Grossetti had a purpose for the Pigeon Park area of Vancouver’s Downtown Eastside. He envisioned an establishment that brought fine dining to an area that has seen many challenges in its history. This culminated in his breakthrough eatery called Pidgin, where various cultures and economic inclusions are brought together through food and action.
To design an identity that embodied the Pidgin concept, a Japanese/French fusion dining experience situated in Pigeon Park in downtown Vancouver.
The clean and modern identity illustrates the meaning of Pidgin as a language, the fusion of cuisines, and reflects the old world charm of the area versus new grassroots businesses seeking to revitalize the neighbourhood.
Discovery + Exploration
Visual Identity Systems
Wiki states: “pidgin language is a grammatically simplified means of communication that develops between two or more groups that do not have a language in common: typically, a mixture of simplified languages or a simplified primary language with other languages’ elements included.”
RGB: 200, 188, 10
CMYK: 22, 18, 100, 0
RGB: 51, 51, 51
CMYK: 62, 48, 49, 48
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Cullimore Creative Inc.
801-289 Alexander Street